For small and medium businesses a local SEO strategy is crucial when they are competing with much larger corporations with deep pockets. As a small business owner you’ll always have a minimum of one competitor who has much more visibility, has been around for a while and also have a decent budget to invests in […]

The biggest challenge for Small businesses is visibility and acceptability, coupled with competing with the giant and midsized market players. Traditionally small business has relied on word of mouth marketing and repeat customers, but now in 2021 if a small business is not marketing themselves efficiently online, the chances are they will struggle to survive. Enter online marketing […]

Influencer marketing is not something new. We have seen celebrities endorsing products to us, resulting in brand popularity and easy acceptance in the market. But yeah these big influencers have a huge fee associated with them, and not everyone can afford them. But hey! no one asked you to approach Kardashians to promote your brand! 4 billion people […]

HubSpot Inbound Marketing Certified – Meghna Negi Being into digital marketing for almost 8 years now and working with startups from grounds-up, I have seen businesses achieve phenomenal success through active inbound strategies. Personalization of the communication is crucial and I have adopted it as part of the digital strategy that I plan out with […]